2015 Online Marketing Trends & Predictions

Over the past few years, Digital Marketing has become an increasingly important medium for creating an online brand experience. This fast-paced environment changes and develops rapidly, rendering some practices obsolete.

So, we did a little bit of research on the 2015 marketing trends to come. Here’s what we found.

2015 digital marketing

Content Marketing to Grow

Content Marketing allows a company to establish authority and gain trust by creating relevant, unique and inspiring content on a variety of different channels. Marketers will create more and more content pertaining to their industry and will pay more attention to customer experience. For more information on content marketing, you can read Starpoint’s blog article “Why Your Business Needs a Blog” here.

More Money Will be Allocated to Online Advertising

The US population spends a total amount of 32 hours per person, per month, online. (You can check out this great Infographic on How People Spend Their Time Online). People spend time during work and free time surfing the web, which gives marketers great targeting, segmenting, and tracking opportunities that aren’t necessarily available in offline advertising.

Online advertising is predicted to rise by 10% – globally – in 2015, with mobile advertising growing an astonishing 48%! So, it’s no secret why marketers will allocate more and more of their budget towards online advertising, as this trend will continue for years to come.

Video Advertising is on the Rise

We posted an article about video advertising (“Advertising on YouTube – you can find it here) a few weeks back stating its growing importance for advertisers. Use of videos for online marketing purposes has been steadily growing over the last few years, and as more and more companies are creating “explainer videos” and advertising videos, this is a trend that is most likely to continue into 2015.

More Mobile Use

Mobile-friendly content will be necessary in 2015, due to the widespread and quickly-growing use of smartphones and tablets. If you haven’t already, it is important that you create online content that’s easily accessible to mobile users – a responsive website or an alternate, mobile-friendly design is a must!

SEO and Social Media to be Even More Intertwined

Google is constantly updating its search algorithm for website indexing. Although social media does not carry the same weight as inbound links, these platforms do play an essential role in organic search rankings and are one of the three major pillars of SEO.

Google aims to provide users with the most relevant and highest-quality content possible, so it makes sense that Social Media plays a very big role in rankings: social shares and interactions with the website will help it gain in SEO.

Personalised and Relevant Content

During the last year, companies who offered personalised content saw an increase in sales, lower costs of operation a lower bounce rate on their websites, and an increase in customer satisfaction. Personalised content is leading to the growth of 1-to-1 marketing and is expected to become widely used in 2015.

Remember, in order to stay effective, your digital marketing strategy should respond to the preferences and behaviour of your targeted audience.

Questions or comments? We’d love to hear from you! Feel free to interact with us by commenting below.

Don’t have an online marketing strategy in place for 2015 yet? Ask us to help you plan it!

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How You Can Benefit from Cloud Computing

How does Cloud Computing Work?

We’ve all heard of it – the Cloud. The term “cloud” is used as a metaphor for the internet – translating “cloud computing” to “internet-based computing”. Cloud computing relies on sharing computing resources to handle applications instead of having servers or personal devices. With the cloud, different services can be delivered to a business’s computers and devices through the internet.

cloud-main-iconCloud computing allows a company to achieve economies of scale and better productivity. Productivity as multiple users can work on the same project or data at the same time, rather than having to wait for it to be emailed. And, time is saved as users do not need to install applications to their computer.

Different models, different names

There are typically three major cloud computing service models, known as SaaS (software as a service), PaaS (platform as a service) and IaaS (infrastructure as a service). All of these models can be offer either in a public, private, or hybrid network.

Software as a Service

SaaS can also be referred to as “on-demand software”, where users are given access to application software and databases. The cloud provider manages the infrastructure and platforms that run the applications.

Platform as a Service

With the PaaS model, the cloud provider delivers a computing platform which includes an operating system, a programming language execution environment, a database and a web server.

The application developers can then run their own software solutions on a cloud platform without having to worry about the cost and complexity of buying and managing the underlying hardware and software needed.

Infrastructure as a Service

The IaaS model of cloud computing is considered one of the most basic cloud-service models, where the provider runs the virtual machines as guests. The service provider owns the equipment and is responsible for housing, running and maintaining it.

Data center chicago offers different virtual private cloud chicago services, called “own cloud” hosting (personal and corporate offerings available), starting at just $9.95 a month for 10 GB of storage. They are even available to test drive!

Any questions or comments? Feel free to interact with us by commenting below!