Over the past few years, Digital Marketing has become an increasingly important medium for creating an online brand experience. This fast-paced environment changes and develops rapidly, rendering some practices obsolete.
So, we did a little bit of research on the 2015 marketing trends to come. Here’s what we found.
Content Marketing to Grow
Content Marketing allows a company to establish authority and gain trust by creating relevant, unique and inspiring content on a variety of different channels. Marketers will create more and more content pertaining to their industry and will pay more attention to customer experience. For more information on content marketing, you can read Starpoint’s blog article “Why Your Business Needs a Blog” here.
More Money Will be Allocated to Online Advertising
The US population spends a total amount of 32 hours per person, per month, online. (You can check out this great Infographic on How People Spend Their Time Online). People spend time during work and free time surfing the web, which gives marketers great targeting, segmenting, and tracking opportunities that aren’t necessarily available in offline advertising.
Online advertising is predicted to rise by 10% – globally – in 2015, with mobile advertising growing an astonishing 48%! So, it’s no secret why marketers will allocate more and more of their budget towards online advertising, as this trend will continue for years to come.
Video Advertising is on the Rise
We posted an article about video advertising (“Advertising on YouTube – you can find it here) a few weeks back stating its growing importance for advertisers. Use of videos for online marketing purposes has been steadily growing over the last few years, and as more and more companies are creating “explainer videos” and advertising videos, this is a trend that is most likely to continue into 2015.
More Mobile Use
Mobile-friendly content will be necessary in 2015, due to the widespread and quickly-growing use of smartphones and tablets. If you haven’t already, it is important that you create online content that’s easily accessible to mobile users – a responsive website or an alternate, mobile-friendly design is a must!
SEO and Social Media to be Even More Intertwined
Google is constantly updating its search algorithm for website indexing. Although social media does not carry the same weight as inbound links, these platforms do play an essential role in organic search rankings and are one of the three major pillars of SEO.
Google aims to provide users with the most relevant and highest-quality content possible, so it makes sense that Social Media plays a very big role in rankings: social shares and interactions with the website will help it gain in SEO.
Personalised and Relevant Content
During the last year, companies who offered personalised content saw an increase in sales, lower costs of operation a lower bounce rate on their websites, and an increase in customer satisfaction. Personalised content is leading to the growth of 1-to-1 marketing and is expected to become widely used in 2015.
Remember, in order to stay effective, your digital marketing strategy should respond to the preferences and behaviour of your targeted audience.
Questions or comments? We’d love to hear from you! Feel free to interact with us by commenting below.
Don’t have an online marketing strategy in place for 2015 yet? Ask us to help you plan it!