2015 Online Marketing Trends & Predictions

Over the past few years, Digital Marketing has become an increasingly important medium for creating an online brand experience. This fast-paced environment changes and develops rapidly, rendering some practices obsolete.

So, we did a little bit of research on the 2015 marketing trends to come. Here’s what we found.

2015 digital marketing

Content Marketing to Grow

Content Marketing allows a company to establish authority and gain trust by creating relevant, unique and inspiring content on a variety of different channels. Marketers will create more and more content pertaining to their industry and will pay more attention to customer experience. For more information on content marketing, you can read Starpoint’s blog article “Why Your Business Needs a Blog” here.

More Money Will be Allocated to Online Advertising

The US population spends a total amount of 32 hours per person, per month, online. (You can check out this great Infographic on How People Spend Their Time Online). People spend time during work and free time surfing the web, which gives marketers great targeting, segmenting, and tracking opportunities that aren’t necessarily available in offline advertising.

Online advertising is predicted to rise by 10% – globally – in 2015, with mobile advertising growing an astonishing 48%! So, it’s no secret why marketers will allocate more and more of their budget towards online advertising, as this trend will continue for years to come.

Video Advertising is on the Rise

We posted an article about video advertising (“Advertising on YouTube – you can find it here) a few weeks back stating its growing importance for advertisers. Use of videos for online marketing purposes has been steadily growing over the last few years, and as more and more companies are creating “explainer videos” and advertising videos, this is a trend that is most likely to continue into 2015.

More Mobile Use

Mobile-friendly content will be necessary in 2015, due to the widespread and quickly-growing use of smartphones and tablets. If you haven’t already, it is important that you create online content that’s easily accessible to mobile users – a responsive website or an alternate, mobile-friendly design is a must!

SEO and Social Media to be Even More Intertwined

Google is constantly updating its search algorithm for website indexing. Although social media does not carry the same weight as inbound links, these platforms do play an essential role in organic search rankings and are one of the three major pillars of SEO.

Google aims to provide users with the most relevant and highest-quality content possible, so it makes sense that Social Media plays a very big role in rankings: social shares and interactions with the website will help it gain in SEO.

Personalised and Relevant Content

During the last year, companies who offered personalised content saw an increase in sales, lower costs of operation a lower bounce rate on their websites, and an increase in customer satisfaction. Personalised content is leading to the growth of 1-to-1 marketing and is expected to become widely used in 2015.

Remember, in order to stay effective, your digital marketing strategy should respond to the preferences and behaviour of your targeted audience.

Questions or comments? We’d love to hear from you! Feel free to interact with us by commenting below.

Don’t have an online marketing strategy in place for 2015 yet? Ask us to help you plan it!


How You Can Benefit from Cloud Computing

How does Cloud Computing Work?

We’ve all heard of it – the Cloud. The term “cloud” is used as a metaphor for the internet – translating “cloud computing” to “internet-based computing”. Cloud computing relies on sharing computing resources to handle applications instead of having servers or personal devices. With the cloud, different services can be delivered to a business’s computers and devices through the internet.

cloud-main-iconCloud computing allows a company to achieve economies of scale and better productivity. Productivity as multiple users can work on the same project or data at the same time, rather than having to wait for it to be emailed. And, time is saved as users do not need to install applications to their computer.

Different models, different names

There are typically three major cloud computing service models, known as SaaS (software as a service), PaaS (platform as a service) and IaaS (infrastructure as a service). All of these models can be offer either in a public, private, or hybrid network.

Software as a Service

SaaS can also be referred to as “on-demand software”, where users are given access to application software and databases. The cloud provider manages the infrastructure and platforms that run the applications.

Platform as a Service

With the PaaS model, the cloud provider delivers a computing platform which includes an operating system, a programming language execution environment, a database and a web server.

The application developers can then run their own software solutions on a cloud platform without having to worry about the cost and complexity of buying and managing the underlying hardware and software needed.

Infrastructure as a Service

The IaaS model of cloud computing is considered one of the most basic cloud-service models, where the provider runs the virtual machines as guests. The service provider owns the equipment and is responsible for housing, running and maintaining it.

Data center chicago offers different virtual private cloud chicago services, called “own cloud” hosting (personal and corporate offerings available), starting at just $9.95 a month for 10 GB of storage. They are even available to test drive!

Any questions or comments? Feel free to interact with us by commenting below!

The Best and Fast Reliable DIA Service Chicago Based Service Provider Powers Businesses Worldwide

If you are running a global business with your headquarters in Chicago and rely heavily on the internet for almost all your operations, then reliability, speed and bandwidth of the internet connection assumes prime importance. Your first choice is Dedicated Internet Access or DIA as it is known. At the lower end you have T1 line with speeds of 1.5 Mbps whereas an OC-192 line allows speeds up to 10 Gbps at corresponding prices. Regardless, when you choose a service provider you want reliability through built in redundancies and managed services in the background.

One of the best and fast reliable DIA Service Chicago can boast of is provided by Starpoint. DIA is perfect for voluminous transmission of data and for video, graphics or audio data or for environments where many users connect simultaneously in a LAN or WAN network. A typical DIA connection has two components. One is the local loop and another is the DIA port. The local loop connects client to the service provider and the DIA port connects to the internet through the T1/OC-192 line. Quality of hardware components does make a difference to reliability and speed.  Quality works at different levels:

  • Quality of data center in that it has redundant power supplies for 24x7x365 uninterrupted operation and 100% availability at all times
  • Quality of hardware used such as Dell servers, Cisco routers and appropriate hardware/software mix from top level vendors assures high speed and high bandwidth
  • Starpoint provides redundancy in connection to the internet which translates to total reliability and fail-safe operation. In mission critical applications such as ecommerce or stock trading or online transactions, this factor is crucial.
  • Managed services are essential to assure reliability since a team is always monitoring performance and takes corrective action should an error occur.


As a user you may not be concerned about what goes on in the background. It is for the service provider such as Starpoint to configure automatic line fail over and switching, load balancing of traffic, data compression and encryption as well as VPN security for peace of mind of users and assured availability. If you are looking for fast reliable DIA service Chicago has the finest in Starpoint in terms of quality of service, infrastructure, equipment and personnel. You could also consider response time as a factor. It does take time to set up a DIA service and a company like Starpoint takes the least amount of time to put systems in place and have you up and running at speed. Quality comes at a price and prices can be managed by volume operations, efficiency of staff and the right set of equipment. As a customer what you get in your DIA service includes high bandwidth dedicated access, custom SLA, monitoring, support for dual stack IPv4/IPv6, certified equipment BGP, IP address, mail, hosting and other related services. With this infrastructure Starpoint serves not only Chicago businesses with its DIA but also customers across the world.

Virtual PBX Puts a Professional Spin on VoIP

In a Virtual PBX communication set-up, a telephony system is downloaded from the Internet and then managed by an external service provider. It is an economical and easy to organize resource for a business to deploy VoIP services. There are a huge number of service providers offering Virtual PBX these days as it is greatly in demand. Businesses big, medium-sized or small are all increasingly adopting the technology for its many benefits and cost effectiveness.  It gives the business a professional image and is thus also embraced for rapid growth.

There are some providers who offer a host of calling features like conferencing, routing, faxing etc. and obviously charge a good cost for it. There are some others who can provide the basic calling services at lower prices though they might not be able to scale up to the business’s growing demands for more features. You must fully understand the plan, how it works and what services it would include before you finalize your provider.

Virtual PBX — How It Works

PBX stands for Private Branch Exchange and is a telephone exchange system that serves dedicatedly to a business. Initially a PBX system was developed to give businesses control over their phone systems through their in-house human operators. In today’s business environment, there are many technologies that work through phone lines like the computer modems, fax machines and more. Thus today the PBX system serves all these purposes instead of just connecting calls.

Ever since word spread in the business world about VoIP and the services it could provide, many wanted to tap its potential but without having to invest in the acquisition and maintenance costs of the PBX systems. The answer to this need was the Hosted PBX systems. An outside company i.e. a VoIP service provider manages and maintains a private telephone exchange system for your business. The systems are located at the VoIP host’s site instead of your own premises. This saves your business of the costs of acquiring and maintaining the system as well as the cost of the staff required for running it.

Virtual PBX — Services Offered

Virtual PBX technology helps businesses in managing various phone tasks like:

Call Routing — Route telephone calls across the network

Extensions — More than one person can be reached from a single number

Voice mail — A system that stores voice messages from callers

Fax — Electronic scanning and transmission of documents

Automated messages — like greetings and directions to dial extensions for different departments

Conferencing — More than two parties can engage in one telephone conversation

Messaging — Sending text messages through phone lines.

Call forwarding — Redirects the call to another destination like a mobile number or voice mail

Call waiting — A service that notifies a caller of an incoming call on the same line where it can be put on hold and the second call answered.

Automatic Dialing — Used to automatically dial many numbers from a database

Outlook Integration — To access e-mail address books

Click to Call Widgets — These appear as buttons on the business’s website or social networking profile

ACD — Automatic Call Distribution is available with most VoIP providers but in a very basic version and could be insufficient for businesses who regularly route calls to different areas of the company.

The PBX technology allows integration of voice and data features and offers ease of communication within the business and for remote connectivity through useful features like video conferencing bringing the business maximum growth opportunities without any additional investment in software or hardware.

VOIP PBX Service: Chicago

VOIP stands for Voice over Internet Protocol (VoIP) and PBX stands for private box exchange. It is a business telephone system that offers services like a usual PBX and uses LAN or WAN network.

VoIP PBX systems can shift calls between either VoIP or local lines or between VoIP and conventional telephone users, like a PBX would. A VoIP PBX system can be hardware based or a software system.

VOIP gateways can be aligned with typical PBX functionality to monitor their managed intranet and help in reducing long distance bills, better mobility, and improved redundancy.

Cloud PBX VoIP

VOIP PBX works in two different ways. It can either work as a hardware object, or, if taking into consideration its virtual role, it can work as a complete software system.

SIP stands for Session Initiation Protocol.

Some PBXs can be enabled for using multimedia communication (initiating and receiving voice and video calls over an IP network). The entire system uses improved encryption technology and proxy servers to generate call sessions over an existing internet network.

Virtual PBX services have the ability to host voice, video and data conferencing. A business can therefore work through distance without having to invest in any a additional software or hardware. Furthermore, virtual PBX systems offer online ways to trace call data, which can help with billing and planning.

Colocation Data Center: Multifaceted Benefits of its Membership

A colocation center is a special type of storageinfrastructure where business organizations may hire exclusive space for data storage, special bandwidth, and other computing hardware support on rental. Nowadays, Colocation data center is popularly used as cloud service providers for big data storage.

There are other reasons behind the popularity of Colo data center. These are:

Cost savings: By availing colocation facility for data management an organization can save a hefty amount in IT expense account. In addition to cost saving, the use of colo-center will provide top of the line tools’ backup at no additional cost.

Power Redundancy

Most of the colocation centers come with excellent back up power sources and hi-tech cooling system; this is a smart way to keep all resources perfectly safe when power getsoff.

Safety and data protection

Advanced colocation data centers offer latest intrusion detection setting and best firewall protection: this double safety standard offers optimum safety and security for the valuable data of the user members of the data center.

Reliability of the network

One of the best benefits of a Colocation data center is its uninterrupted and most reliable networking facility. This is indeed a great support for colocation center members specially dealing from hardcore service industry. 24×7 support is another big facility for availing Colo data center membership.

Better output, growth, and connectivity

Colo facilities can offer best internet services so there is no scope for down time. As a result users can be facilitated with faster, more responsive, and best possible secured data storage as well as easiest access to these data. These facilities are quite growth friendly attributes for a business development.

With these benefits Colocation data centerservice has now become a one-stop solution for systematic data management. Colocation facility is the next-gen solution for availing competent cloud storage facility at best budget rate.

An Overview On Web Hosting Control Panel

The control panel used for the purpose of web hosting is one of the most vital parts of ensuring your online presence. The control panel is software which is installed by the web host’s in their server. This software helps the service provider or the web host to control your web features. Through the means of the control panel, they ensure that user’s experience of using your website stays smooth and trouble free. Thus, if you are looking forward in creating the best website the aspect of the control panel cannot be ignored.

The selection

There are various kinds of Web Hosting Control Panel available in the market. You need to choose the panel in accordance with the platform that you are using. This aspect is getting developed with each passing day and thus the control panel is emerging to be easier to operate. There are various demos available in the market for the control panel. You can make use of the demo to know if you are comfortable in handling it or not. After that, you can choose the one that seems befitting to your need. Also, you have to be sure that you are comfortable using it.


Wrapping up

There are service providers that can present you with the best kind of Web Hosting Control Panel. You need to search out the one that is reliable in the market. They will make sure that your control panel experience is smooth and absolutely hassle free. They can also provide you with customized service.